It's a new marketing ploy and a powerful tool for music in 2014. Beyonce rocked it last year with her self titled visual album and went straight to the top of the charts. The album came gathered PR and notoriety amongst her peers.
The album was unique in the fact that not only was their new music but new music videos for each tune, something extremely good for the industry as a whole. In a world of music downloads and lack of sales Beyonce has proved she ain't no overnight fly by night one hit wonder.
Other acts as below have recently followed in Beyonce's leading lady footsteps, Skrillex has released EP's and singles however his debut after years of build up just dropped, Wolfmother decided to make a comeback and so they did with "New Crown" and again they just dropped this, Kid Cudi also made waves with his album just landing online.
Online is not all bad and all about piracy, online has a wide reach and gone are the days of the build up to a new album (look at Azealia Banks) this is the future, here is my new album, listen, discover and like or hate it, it's out now and you can't leak it, it's just here.
To the music industry, can we please continue this trend, Beyonce has again paved the path for over 2 million sales of a new record and some damn slick and fine tunes on the way.
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